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We are 100% function over fashion, but we still wanted Uncharted Supply Co to be sexy.
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If we start making some noise, I’m fully expecting the competition to show up fast. I think that depends on how successful we will be! I believe there’s a big vacuum here, and for whatever reason, nobody’s really done a good job of creating a compelling brand or products in this space. Is Uncharted Supply Co creating a new trend of designer disaster preparedness? There’s a difference between waiting for one catastrophic day, and just being prepared for the bumps, bruises and inconveniences that life throws at you all the time – all while setting yourself up to be much more prepared if something big happens as well.
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20-50 million people are injured in a car crash every year. In the meantime, there are 365 days in a year, and if you’re stepping out into the world, anything – big or small – can happen. Preppers do have a stigma around them, that they are hanging around with gas masks, guns and bunkers waiting for that one day that may or may not ever come. What is the difference between a doomsday prepper, and the types of people who will buy your Seventy2 pack? When you build a quality brand that makes someone say, “That’s me,” you have a winner. Our brand is one of the most important things in what we’re doing, and it’s just as important as quality of our product. How important is branding to what you’re doing with Uncharted Supply Co?īrands transcend one product or one moment and establish a certainty in quality, thinking, and emotion that I believe humans love. Let’s hear more about it from Christian Schauf. “At the end of the day, the brand’s gotta be one that provides value to people, and transcends just an individual product.” The company’s plans for educational content and innovative survival gear bring together smart product development and authentic brand personality.
#UNCHARTED SUPPLY CO PRO#
Eric Meyer, and world traveling pro BMX rider Mike “Rooftop” Escamilla, Schauf is setting out to help us all survive in style. Drawing on the expertise of advisors like master mountaineer Dr. Rather than focusing on fear and danger, Uncharted Supply Co believes being prepared for the unexpected provides a level of comfort that allows adventurers to expand their horizons. Company founder, Christian Schauf, draws inspiration from the gap in preparedness among everyday people who might someday find themselves in need to survive. It’s meant to be your backup plan for any natural disaster, injury or adventure gone wrong. The company’s first product, the SEVENTY2 survival system, evolves the idea of disaster preparedness with a sleek backpack design that includes everything you need to get through the crucial 72 hours after an emergency. Uncharted Supply Co is setting out to prove that being prepared doesn’t necessarily make you a weirdo with a bunker. Evolving emergency preparedness through smart product development and branding.